Category: Blog
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Advice to a Managing Director
Three months ago, I stepped into a new role in my Integrated Marketing Communications class as Managing Director. Being self-assured as I am about IMC, I quickly outlined my responsibilities by learning from my predecessors and previous 6 months of IMC. While those responsibilities do still pertain to my role as Managing Director, I have…
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Social Media Accessibility, A Deep Dive into Inclusive Design
In the summer of 2022, I started filming and distributing videos about curly hair on an Instagram page. I thought I was doing a pretty good job as a content creator. However, when I became the Social Media Assistant for the WWU Marketing Program, I got training in media accessibility. I quickly realized that content…
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Stepping Into the Role of Managing Director
From Content Creator to Product Manager, I have spent a little over 6 months as a cog in the machine that is Integrated Marketing Communication. In the next 3 months, I will be tackling a new role in IMC as Managing Director. Being a Managing Director has been a position on the Executive Team that…
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Lessons Learned Leading a Team as a Product Manager
Over the past 3 months, I have been a Product Manager in my Applied Integrated Marketing Communications (AIMC) class. For those of you who don’t know what the IMC is, it’s a class where students (Content Creators) learn how to create consistent marketing campaigns/messages across business communication channels. This is learned through building a Creative…
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What’s The Difference Between WordPress.com and WordPress.org
WordPress.com and WordPress.org WordPress is a content management system that launched in 2003. It allows its users to create websites, shops, blogs, etc., 20 years later WordPress boosts more users than any other CMS platform. As you’re building your WordPress site, you might not be aware that there are two different “versions” of WordPress. WordPress.com…
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Marketing Explainer Video 101
Are you interested in educating your target audience about what your brand, products or service has to offer? Then let me introduce you to explainer videos! Explainer videos are short educational videos for your consumers about your organization’s brand, products, and/or services. Below you can view an example of an explainer video for my brand…
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Finding Your Brand Values
Have you ever refrained from buying a product or service because the company’s values were not aligned with your own? Well, you aren’t alone. It was found that 77% of consumers buy from brands that share their values. But what are brand values? Brand values are the fundamental beliefs that a brand has. Your brand…
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Building A Business Card
In a digital world having a business card might seem outdated, but in the right context, a business card could give you a competitive edge. A business card is supposed to be representative of your brand, it serves as a visual aid and can help with recall for potential leads. Business cards can be the…
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Build A WordPress Website Without Plugin’s
WordPress is a content management system (CMS) that allows users to host and build websites. A CMS is a tool used to manage a website without the knowledge of programming. For example, if you would like to build a website but don’t have the knowledge to build it from the coding up, you could use…
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What ReDrew Innovations Can Do As Your Digital Marketer
Rebecca Drew From my experience on LinkedIn, I usually get lots of requests to connect with people I haven’t met in real life. To help bridge that gap I decided to write my final digital marketing blog post on my brand ReDrew Innovations and what I can do for you as a digital marketer. This…
ReDrew Innovations 