Category: Blog
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Innovating Digital Marketing
What Is Web 0.0, Web 1.0 Vs. Web 2.0 Vs. Web 3.0 It’s important to understand that when discussing the different versions of the web, we aren’t talking about technological advancements but how the web is used. Web 0.0 was the birth of the World Wide Web. It began as ARPANET, a research network funded…
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Have You Heard? Email Is Dead!
Have you heard? Email is dead! Says no marketer ever, at least they shouldn’t be! In fact, email marketing is more alive than ever with a projection of 4.481 billion email users by 2024, and a growth rate of 3% every year. Also, 73% of consumers say that email is their preferred marketing channel (DMA…
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Like PB&J, Website Development & Coding
I will first start by saying, learning to code is not as nearly hard as it seems. Codecademy has a great course on HTML Markup language that is very beginner friendly. The quizzes aren’t free, but the lessons are! So, it’s a great way to dip your toe into coding in a very digestible manner for beginners.…
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A Marketing Students Guide to Ad Tech & Programmatic Advertising
If you are planning on building a career in the world of marketing, advertising, or digital publishing, understanding the basics of ad tech and programmatic advertising will have an advantageous impact on your career! What Is Programmatic Advertising & AdTech According to Clearcode a globally recognized AdTech software company, programmatic advertising is the process of automating the…
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A Small Business Owner’s Guide to Landing Pages
As a small business owner, you might be wondering if landing pages are still relevant to your business. Throughout this article, I will walk through what a landing page is, how it is different from a home page, and provide examples of good and bad landing pages. I will also walk you through the creation…
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Utilizing PPC to Increase WWU MBA Programs Brand Awareness
In the past years business schools around the country have been seeing a decline in their Master’s in Business Administration (MBA) applicants. Exaggerated by the pandemic, top business schools like Harvard Business School are witnessing a significant loss in enrollment according to BSchools.org which provides a comprehensive look at online MBA programs. WWU MBA Brand Overview Western…
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The Basics of SEO & Link Building for a Beginning Marketing Student
SEO, SEO, SEO as a marketing student it has been made crystal clear that search engine optimization is a vital skill for all marketers to know. However, just like the rest of marketing’s TLA’s, wrapping your head around the concept of SEO, and how to implement it can be intimidating. By the end of this…
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Can Brands Ditch Paid Social Media for Organic Social Media
“Organic social media has allowed brands the opportunity to generate immense recognition and conversion”. This quote comes from my last article which touched on organic social media marketing. Today we are flipping the coin to talk about paid social media marketing. Is there still room for paid social media after the upsurge in brands creating organic…
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Organic Social Media Is It Pertinent To Content Marketing Or Just Social Proof?
Social proof is a phenomenon coined in 1984 by Robert Cialdini. The idea is that people copy the actions of others in an attempt to emulate behaviors that are perceived as correct. The rise in popularity of organic social media was due to the isolation of the pandemic and social media influencers. However, is this popularity…
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Utilizing an AB Testing Tactic in a CRO Strategy
Boosted by the pandemic, content marketing is used by companies to capture the attention of consumers. However, with this rise in adoption, consumers have learned how to filter out content that isn’t helping them achieve their wants and needs. So the question becomes, how do we create content that consumers want to engage with? What…
ReDrew Innovations 