Category: Blog
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Inbound Marketing Your Most Dependable Relationship
Once a year we all get happy birthday emails from about 50 different brands that we didn’t even know existed. Not all of them can be Starbucks but what they’re trying to do is create personalized relationships with their audience to foster a long-term consumer relationship through the practice of inbound marketing. What Is Inbound…
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Utilizing AB Testing Tactic & CRO Strategy
What is AB Testing? How do you do it? AB Testing is a randomized controlled experiment used to compare the difference between two independent groups (A and B). The purpose of AB Testing in a marketing context is to improve user interface and user experience which will translate into a conversion. AB Testing first begins…
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GA4 The Future of Web Analytics
Have you heard the news? One of the top web analytic tools used by professionals in the marketing industry today is getting an update. That’s right, Google Universal Analytics is on its way out and GA4 is on its way in. How will this change affect how your business operates? What is Web Analytics? Web…
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