About Rebecca
Rebecca was born in the Caribbean, surrounded by the vibrant colors and rich culture of the islands. However, at the age of 7, her family moved to a small town in Washington. Suddenly, she found herself struggling to accept the differences that set her apart. As she grew up, Rebecca came to realize that these differences were not weaknesses, but strengths that made her who she is. Today, as a graduate with extensive cross-functional and Integrated Marketing Communications experience, Rebecca is passionate about integrating Access, Diversity, Equity, and Inclusion (ADEI) into digital marketing. She believes that embracing diversity and adversity has shaped her perspective, and she is dedicated to helping businesses create content and build relationships that truly resonate with their consumers’ diverse journeys.
Featured Work
Content Creation
I bring a versatile skillset to my work encompassing visually captivating Reels and TikToks, photography, and compelling copywriting, offering a well-rounded approach to engaging content creation.
Social Media Management
My expertise lies in running various social media accounts, fostering high user engagement, leveraging management tools like Hootsuite, Later, and Sprout Social, and implementing strategic editorial calendars, I deliver comprehensive social media solutions that amplify brand presence and cultivate online communities.
Marketing Campaign Management
Leveraging an integrated approach spanning social media, email marketing, and word-of-mouth tactics, I have successfully executed high-impact campaigns such as the WWU Marketing Program’s Give Day initiative, which raised over $23,000 through compelling content like student spotlights, donor highlights, and parent stories, as well as the engaging Alumni Holiday Social Media campaign that drove increased participation year-over-year.
Website Designing
Leveraging the power of WordPress, the platform behind 43% of global websites renowned for its robust SEO features, complemented by expertise in cutting-edge solutions like HubSpot, Drupal, and Squarespace. I design visually captivating and search engine-optimized websites that elevate online presence and drive business growth.
Creative Briefs
With a keen understanding of brand identity and a talent for capturing unique voices, I craft comprehensive Creative Briefs that serve as strategic blueprints, aligning creative efforts with each brand’s distinct personality and specific marketing objectives.
Certifications
Inbound Marketing – HubSpot Academy
HubSpot Academy’s Inbound Marketing certification course teaches how to attract, engage, and delight customers through tailored experiences using inbound methodology fundamentals.
Hootsuite Platform Certification – Hootsuite
An industry-recognized certification that demonstrates expertise in using the Hootsuite social media management platform. Covering topics like publishing, engagement, analytics, and team collaboration.
Digital Audio Foundations – Spotify
Spotify Digital Audio Foundations course provides a comprehensive overview of understanding the basics of digital audio, keeping up with industry best practices, and creating quality audio ads.
SEO Fundamentals Course – Semrush
A comprehensive course that covers the basics of how search engines work, crawling and indexing, search results pages, technical SEO factors like site speed and URLs, link analysis and building, keyword research, on-page optimization, mobile SEO, and other core SEO principles.
Certifications
Google Analytics Certification
Inbound Marketing
SEO
Intro to Ad Studio
Digital Audio Foundations
SEO Fundamentals Course
Hootsuite Platform Certification
Fashion Industry Essentials
Contact
Create content and build relationships that truly resonate with you consumers’ diverse journeys.
rebeccajoelledrew@outlook.com
ReDrew Innovations 