Tag: independent sample t-test
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Utilizing an AB Testing Tactic in a CRO Strategy
Boosted by the pandemic, content marketing is used by companies to capture the attention of consumers. However, with this rise in adoption, consumers have learned how to filter out content that isn’t helping them achieve their wants and needs. So the question becomes, how do we create content that consumers want to engage with? What…
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Utilizing AB Testing Tactic & CRO Strategy
What is AB Testing? How do you do it? AB Testing is a randomized controlled experiment used to compare the difference between two independent groups (A and B). The purpose of AB Testing in a marketing context is to improve user interface and user experience which will translate into a conversion. AB Testing first begins…
ReDrew Innovations 