Tag: Marketing

• Stepping Into the Role of Managing Director

  

  From Content Creator to Product Manager, I have spent a little over 6 months as a cog in the machine that is Integrated Marketing Communication. In the next 3 months, I will be tackling a new role in IMC as Managing Director. Being a Managing Director has been a position on the Executive Team that…

  redrewinnovations

  April 18, 2023

  Blog, Career Advice

  AIMC, Applied Integrated Marketing Communications, IMC, Integrated Marketing Communications, Managing Director, Marketing, Product Manager, Western Washington University, Western Washington University Marketing Program, WWU Marketing

• Lessons Learned Leading a Team as a Product Manager

  

  Over the past 3 months, I have been a Product Manager in my Applied Integrated Marketing Communications (AIMC) class. For those of you who don’t know what the IMC is, it’s a class where students (Content Creators) learn how to create consistent marketing campaigns/messages across business communication channels. This is learned through building a Creative…

  redrewinnovations

  March 15, 2023

  Blog, Establishing ReDrew

  AIMC, IMC, Integrated Marketing Communications, Kanban, Management, Manager, Marketing, Marketing Manager, Product Manager, Team Management